![]() On a conference call tied to the release of his company's financial results Wednesday, Jeff Bewkes, chief executive of Warner parent Time Warner Inc., said Ultraviolet and Flixster Collections are crucial to the media conglomerate's growth. Set to launch later this year, UltraViolet gives people who buy DVDs or digital downloads a copy of the movie stored in the "cloud" that they can access from any Internet-connected device. titles, although Gewecke says he hopes to add others.įlixster Collection will soon be integrated with Ultraviolet, an initiative that includes five of Hollywood's six major studios and dozens of electronics companies and retailers. The application lets consumers buy or rent movies from Apple, Amazon or Netflix and from a Flixster store, which currently has only Warner Bros. Warner is hoping that users who scan their friends' collections or use tools to explore films by genre, actor or other categories will get the urge to buy more movies. A virtual wall of movie posters is then created that allows users to browse and share with friends within the application or on Facebook. The application also scans hard drives for digital copies of movies, and users can manually enter films they own on DVD. Users can connect Flixster Collections to their Apple iTunes, Netflix and accounts to display all of the movies they have bought or rented online. ![]() It's the first of several Flixster-branded applications in the works that are designed to promote digital ownership of movies via social networking and mobile platforms, Gewecke said. ![]()
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